Consulting in transport management by their logistics consultancy ebp-consulting

Development of a transport management strategy

A well-founded transport management strategy resolves transport management issues by creating transparency, reducing transport costs and making logistics networks as resilient as possible to market disruptions.

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Transport management strategies at a glance

A modern flat-vector infographic depicting an urban cross-section featuring various interconnected modes of transport, including a cable car, an aeroplane, an airport metro on a bridge, a bus, an inland waterway vessel, underground railways.

The strategic direction of transport operations lies directly at the interface between physical distribution and logistics network planning. It is essential, particularly for manufacturing companies and corporate groups, where transport costs often account for between 30 and 60 per cent of total logistics costs. The measurable result of this optimisation is a significant reduction in costs, coupled with an improvement in delivery performance and a sustainable reduction in emissions. It is essential to adopt a holistic approach that defines clear targets for service levels and transport efficiency, which are then translated into future-proof concepts – in a manufacturer-neutral manner – through the expertise of ebp-consulting.

  

A transport management strategy for a resilient value chain

‘Developing a transport management strategy is the key to transforming reactive freight handling into a proactive, resilient and sustainable value chain.’

Andreas Michalski
Managing Partner
About ebp

Challenges in Developing a Transport Management Strategy

Logistics decision-makers today face the enormous challenge of efficiently managing rising transport volumes whilst at the same time dealing with reduced predictability caused by port congestion or driver shortages. Inadequate digitalisation of the transport chain and fragmented system landscapes often prevent end-to-end transparency and robust cost control. Furthermore, growing customer expectations and strict sustainability requirements are forcing companies to harmonise their environmental and economic objectives under enormous time pressure. ebp-consulting has the precise methodological tools and data-driven solutions to overcome these complex hurdles and ensure your transport strategy is future-proof.

Lack of Transparency and Volatile Transport Costs

Geopolitical tensions and rising energy prices are leading to highly volatile freight rates, making reliable budgeting virtually impossible. Without centralised control and clear key performance indicators such as transport costs per unit, valuable margins are lost amid operational chaos. Through in-depth analysis and benchmarking, ebp-consulting establishes a structure that identifies and neutralises these cost drivers.

Capacity bottlenecks and lack of resilience

Unpredictable disruptions such as strikes, supplier failures or infrastructure problems are increasingly affecting delivery performance and forcing companies to maintain costly safety stock. A lack of risk management leads to critical delays and massive production losses in such crisis situations. ebp-consulting implements robust scenario analyses and contingency plans to systematically safeguard the resilience of your entire transport network.

Integration of sustainability and emissions targets

The need to drastically reduce CO₂ emissions per consignment is proving too much for many companies to manage whilst simultaneously meeting their economic objectives. Isolated measures often fall short here and require a well-founded concept for alternative propulsion systems or multimodal transport. With the expertise of ebp-consulting, you can embed environmental sustainability as a central component of a transport management strategy without compromising on cost-efficiency.

Our key focus areas in developing a transport management strategy

These strategic and operational highlights form the foundation for sustainably optimising your transport networks for excellence. They are essential to any restructuring of your logistics operations if you wish to guarantee long-term cost benefits and the highest quality of service. Rely on our proven best practices to perfectly coordinate every aspect of your freight management – from defining objectives to selecting systems.

   

Approach to developing a transport management strategy with ebp-consulting

Our methodological approach at ebp-consulting combines in-depth analytical understanding with a pragmatic focus on implementation. We provide structured support, guiding you from the initial data collection through the concept phase right through to the final embedding of the strategy within your organisation. Through this holistic process, we ensure that strategic objectives are seamlessly translated into measurable, operational successes within your transport logistics.

1. Defining the target state and analysing potential

In this initial phase, we assess your current transport costs and analyse your service levels within the overall context of the supply chain. What makes the ebp-consulting approach unique here is the data-driven derivation of precise KPIs (such as CO₂ emissions per consignment), which enable an objective assessment of your current situation. We thereby lay a robust foundation for deriving realistic optimisation targets for your transport network.

2. Concept Development and Strategy Design

Based on the analysis, we design bespoke transport concepts that evaluate centralised or decentralised control models as well as intermodal transport. The ebp approach stands out clearly here, as we do not rely on standard solutions but instead use scenario analyses to simulate resilience and cost-efficiency for your specific market structure. Unlike traditional consultancy firms, we integrate sustainability targets from the outset as an equally important factor alongside pure cost reduction, resulting in a robust, future-proof strategy design.

3. System selection and organisational implementation

In the final step, we evaluate the use of Transport Management Systems (TMS) and assess outsourcing options (4PL) against the development of in-house core competencies. We distinguish ourselves here through our strict vendor neutrality, which guarantees that you receive precisely the technology and organisational structure that maximises your ROI. We support the roll-out and establish digital early-warning systems to ensure the developed transport management strategy is successfully embedded within your organisation, both operationally and in the long term.

Areas of focus and sub-areas in the development of a transport management strategy

Integrated and multimodal transport solutions

The intelligent integration of different modes of transport, such as rail, road, air and sea freight, forms a central area of focus within an integrated transport strategy. Make use of smart transit solutions and combined transport to not only ensure the availability of your goods but also to enhance safety through targeted speed management along the routes. This key feature enables you to flexibly circumvent capacity bottlenecks whilst actively reducing emissions in the shipping and aviation industries.

Digitalisation through Transport Management Systems (TMS)

The use of high-performance IT systems is essential for ensuring end-to-end transparency in transport chains through track & trace, IoT sensors and AI-driven route optimisation. Implement a modern TMS to automate order planning and drastically increase the real-time responsiveness of your control centre. An interesting fact emerging from our practical experience is that companies with fully integrated systems can significantly reduce their administrative freight costs and minimise dispatch efforts.

Sustainability and Eco-Friendly Logistics

Areas for environmental action include establishing an eco-friendly transport system, for example by promoting electric vehicle (EV) charging infrastructure for hauliers. Implement specific measures for CO₂ offsetting and emissions reduction to make your logistics operations future-proof and sustainable. This aspect greatly strengthens your brand image and ensures that you can confidently meet growing regulatory environmental requirements.

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Frequently asked questions about transport management strategy

How long does it take to develop and implement a transport management strategy?

The duration of the project depends heavily on the complexity of your supply network and your existing IT infrastructure, but the strategic planning phase typically takes between three and six months. The subsequent operational implementation – such as the roll-out of a TMS or the integration of 4PL service providers – can take a further six to twelve months. Thanks to our structured phased approach and ebp-consulting’s professional project management, we significantly minimise the strain on your in-house resources. You receive rapid interim results and often benefit from initial operational quick wins after just a few weeks.

When do the costs of strategy development pay for themselves (ROI)?

Experience shows that a professionally devised transport strategy identifies significant potential savings in freight costs, often in the double-digit percentage range. As transport costs account for 30 to 60 per cent of total logistics costs for many companies, the financial leverage is enormous. The initial consultancy and planning costs therefore pay for themselves in the vast majority of cases within the first year following the operational implementation of the measures. In addition, you generate a considerable qualitative return on investment through improved delivery reliability, greater resilience and reduced capital tied up in safety stock.

Should we keep our transport management in-house or outsource it to a 4PL provider?

This strategic decision depends largely on whether you define transport management as a core competence of your own and have the necessary IT infrastructure in place. An in-house solution affords you maximum control and flexibility, but requires significant investment in systems and qualified staff. Outsourcing to a 4PL provider, on the other hand, offers immediate access to state-of-the-art technology and economies of scale, but requires an excellent contractual governance model. ebp-consulting analyses these scenarios with complete impartiality and provides you with a robust Total Cost of Ownership (TCO) assessment to identify the most cost-effective option for your business.

How can we combine sustainability and cost-efficiency in transport logistics?

It is often assumed that sustainable logistics is necessarily more expensive, but this can be refuted through intelligent strategies. By consolidating shipments, implementing efficient milk-run concepts and optimising route planning, you simultaneously reduce the number of kilometres travelled, fuel costs and CO₂ emissions. We also evaluate the economic viability of combined transport (road-rail), which is often cheaper and significantly lower in emissions over long distances than transport by lorry alone. Integrating these factors into your strategy not only strengthens your brand image but also reduces your overall operating costs in the long term.

Why is investing in resilience and risk management so important right now?

Recent years have starkly demonstrated how vulnerable rigid transport networks are to geopolitical crises, port congestion or resource bottlenecks. Without backup carriers, alternative routes or digital early-warning systems, disruptions inevitably lead to massive production losses and damage to your reputation with your customers. Investing in resilience acts as a form of strategic insurance: whilst it requires an initial planning effort, it protects your company from financial losses that could threaten its very existence in the event of a crisis. ebp-consulting integrates risk management as an integral part of every strategy to safeguard your ability to deliver under all market conditions.