On the one hand a growth market, but gripped by a scarcity of capacities and rising commodity costs on the other – the construction industry moves between these dichotomous poles. Moreover, there is demand for green, inexpensive and innovative solutions – in other words for smart products and competitive processes. The typical consumer structure is shifting from trades firms to DIY homeowners due to the persistent trend toward do-it-yourself. Companies that supply the construction industry must face up to these challenges. This applies all the more to high-value parts and the significant supply chain costs.
A partner to many sectors that operates principally on growth markets, the packaging industry is also affected by the demand for green, sustainable and technically sophisticated solutions. The broad product ranges need to catch the eye consistently by providing more cost efficient, visually attractive and even suitably marketable solutions. Customers operating around the world need global suppliers. Hence, many small to medium-sized packaging companies are required to internationalise their own production and to follow their customers into new markets.
Specific framework conditions and special challenges that are characteristic of the construction materials and packaging industries:
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