The medical technology and pharmaceuticals sectors are among the most dynamic branches of manufacturing industry due to the independence from economic developments and the existence of a growing demand-side market. Nevertheless, tighter regulation, near-term legislative amendments, the expiry of patents and not least increasing price sensitivity among consumers and health insurance providers present significant challenges to the industry. Stronger competition with generic products and the growth of personalised medication are precipitating further changes in the market circumstances. Pharmaceutical and medical technology companies are increasingly responding by initiating reorganisation and optimisation projects throughout the supply chain, from suppliers and production, to distribution and interfaces with patients.
Specific framework conditions and special challenges that are characteristic of the medical technology and pharmaceuticals industries:
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